​Commercial development & business

COMMERCIAL DEVELOPMENT AND BUSINESS

The competitive context of the market has become increasingly complex in the digital age. Even the most tradition canons of the marketing are questioned in view of the incessant fluctuations in products and markets, and ways of promoting and marketing products and services.

At Auren, we accompany our clients throughout this entire process of change towards the digital age, which requires adaptation in the way of creating products and placing them on the market. We assist with the commercial strengthening of companies, preparing everyone mentally for this being an ongoing improvement process.

1- Planning and commercial development

  • Strategic and marketing plans.
  • Planes for business viability or business lines.
  • Localisation and viability of new implementations.
  • Diagnosis and adaptation of the commercial network.
  • Development or commercial expansion plans.
  • Online trade.
  • Franchise development.
  • Internationalisation.
  • Tourism revenue management.

2- Analysis of demand

  • Consumer surveys and segmentation.
  • Client/user loyalty and satisfaction.

3- Development of products and services

  • Launching of products.
  • Mystery shopping.

4- Imagen and communication

  • Corporate identity and branding.
  • Communication plans.
  • Social media strategy.
  • Online marketing.
  • Web design and development.
  • Content marketing.
  • Social networks.

5- Technology platforms and tools

  • CRM.
  • WEB portals.
  • Mobile applications (APPs).
  • Augmented reality.
  • E-commerce.
  • Corporate webs.

Resources of interest

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