16 April 2018
3 Challenges for the Portuguese Audit & Assurance market
In an increasingly competitive market, with fewer audited companies and more competitors, the major challenges are to raise awareness of the quality of our services and to be able to attract and create more talented teams and put more state-of-the-art technology in use. The communication challenge is critical for Auren.
We must reinvent our presence in the media, especially in the digital media, where we can recruit future members and capture the attention of potential clients to the benefits of services being provided by Auren. We need to be able to develop and to communicate our major advantage to potential clients: the multidisciplinary teams (auditors, consultants and engineers) and our culture of sharing and learning, which is quite innovative in a traditionally closed sector.
Finally, a cross-cutting challenge for all businesses: digital transformation. We have to ensure the gradual digitization of our services, offering our customers access to valid information in real time, without incurring either security risks or breach of the new RGPD (Data Protection Regime).
Dr.º Rui Carrilho / Partner Auren Portugal